Introduction to Digital Marketing 101

Introduction to Digital Marketing 101: Easy to Learn and implement hands on guide for Digital Marketing by Cecilia Figueroa

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The main motivation that led to this research work was the need to know how the companies of the twenty-first century have been successful and the psychology behind that. There are very few books dedicated to the analysis of how companies achieve success and which factors lead to failure.


If you are looking to enter digital marketing and need to understand what role each strategy plays in the marketing mix of a companyfrom a global point of view, this book will be particularly useful. With the firm intention of moving away from other more academic works that focus on digital marketing as a theoretical object of study, these pages are intended to be, instead, a guide and support for your business, even a source of inspiration for the many moments when questions such as these arise:“What kind of business should I start?”


It is imperative to know which marketing model can be coupled with your business. Marketing is defined as the use of different strategies that are formulated through market studies and areaimedat promoting a product for sale and use. Marketing is very important, as this is the basis for identifying the needs of the market and knowing how to satisfy them effectively.


This book is for anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define the strategies that best suit them. To better understand this chapter, the reader should be familiar with bare minimum technical and conceptual skillssuch as client work, pitching, social network, keywords, rank, optimization, and psychological principles of persuasion and decision-making.


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